In the past, I've pooh-pooh'ed the use of coupons, with the argument that I could save more money by purchasing store brands, and that I didn't use anything for which I could find a coupon anyway. Well, I've changed my tune. When used correctly and judiciously, one can save a substantial amount of money.
Case in point: Albertson's offered double coupons (up to $1) in the Sunday insert. When combined with a store sale and a manufacturer coupon, some items are either FREE or very, very inexpensive. Here's what I got, for a total of $1.00. Yes, $1.00!!!! I know there are "super-couponers" out there who would consider this small-fry, but personally, I'm amazed.
The other thing I love is that had I simply bought these items "on sale" (minus the manufacturer coupons and Albertson's double coupons), I would have paid a grand total of $14. Who knows how much this would have been at the non-sale price (considering it's Albertson's I'd add from .50 cents to a dollar to each of these items). And I can't even begin to count the number of times I've run out to the store at the last minute because I've run out of salad dressing or shampoo, thereby paying full price. So with planning and strategy (thanks to coupon match-up sites like this one I recently found: Frugal Living NW) I saved $13---or roughly 93%!